Building solutions for hardworking heroes

Every community relies on waste and recycling haulers for health and safety. It's about time they had comprehensive business software that makes the hard, essential work that they do easier.

Our Mission

Despite the essential work they provide us every day, waste and recycling management professionals have been largely ignored by Silicon Valley. Hauler Hero is here to change that.

Our Core Values

  1. Humility

    We assume good intent, stay open to feedback, and prioritize learning over being right.

  2. Excellence

    We take ownership of our work and hold a high bar for quality and outcomes.

  3. Teamwork

    We support each other, respond quickly, and step in to help unblock teammates.

  4. Speed

    We act with urgency, communicate quickly, and prioritize progress over perfection.

  5. Customer First

    We focus on delivering value to our customers and improving their experience.
Group 1569
A note from our CEO

Rain or shine, flat tire or full, sick or healthy, pandemic or not—the trash must get picked up. Haulers can go it alone and make it work in every area of their business, and they do. But when it comes to your software, we think it’s too long that the people who build and provide software have let our industry down. We are bringing world-class technology with easy-to-use design, a flexible enterprise architecture, a service mindset and software that just works.


We aren’t the guys you’re going to want to call when your truck won’t start or when you can’t hire a good driver. But if you want your dispatching, billing, and reporting systems to work? We think any hauling company would be crazy not to reach out and chat with us. We’re a tight-knit group of software and waste and recycling veterans who have built billion-dollar companies that have serviced blue collar workers in just about every industry. And we will do whatever it takes to make sure our software not only works for you, but that it also remains the very best the industry has to offer.


Because, no matter what, the trash must get picked up.


We’re excited and we can’t wait to show you more.

Mark Hoadley

CEO & Founder

MH Signature PNG-1
20241207_MarkHoadley_HaulerHero-14

Meet the Team

25-050-1185

Mark

CEO

ChatGPT Image 5 ago 2026, 08_40_40

Michael

GM HERO VISION

giriraj-2

Giriraj

HEAD OF ENGINEERING

matthew-d

Matthew

INSIDE SALES MANAGER

clayton

Clayton

VP OF DATA ENGINEERING

erin

Erin

CUSTOMER SUPPORT

tray-2

Tracy

ENGINEERING

matt-j

Matt

SALES

david-b

David

HEAD OF IMPLEMENTATION

park

Park

ACCOUNT EXECUTIVE

zac-2

Zac

DIRECTOR OF DESIGN

jim

Jim

LEAD IMPLEMENTATION MANAGER

Greg

Greg

MARKETING DIRECTOR

hannah

Hannah

IMPLEMENTATION SPECIALIST

scott

Scott

STRATEGIC CONSULTANT

lisa

Lisa

INSIDE SALES 

T01GMP1CJJZ-U06CM408R4Y-03db9f2679de-512

Ivan

MARKETING MANAGER 

darryl

Darryl

INSIDE SALES

READY TO LEARN MORE?

Book a demo!